For one person in the US, Incogni Standard costs less than DeleteMe on annual billing: $95.88 against $129 for a year. For a household, Incogni’s Family plan covers up to 5 members for $191.88 a year, while DeleteMe charges $329 a year for 4 people. DeleteMe offers more human involvement, including a personal DeleteMe Expert and custom removal requests on every plan, but its US plans are for US residents only and it does not state how many brokers it covers.
This is a documentary comparison based on the providers’ official pages. We have not subscribed to either service or measured removal results, so nothing below is a verdict on how well either one works.
What both services do
Both send opt-out requests to data brokers and people-search sites, then repeat them because listings often reappear. Neither can delete your data from every website, from breaches that already happened, or from companies you have an account with. Removal reduces how easy you are to look up; it does not make you invisible. If you are unsure you need it, start with a personal threat model.
Prices for one person
Prices and plan details were checked on the providers’ official pages on 5 November 2026. Figures are in USD as shown to a US reader; Incogni notes that VAT or sales tax may apply. Prices vary by country, currency, taxes and promotions, so confirm the total at checkout.
| Item | Incogni | DeleteMe |
|---|---|---|
| 1 person, annual | Standard $95.88/year ($7.99/month); Unlimited $179.88/year ($14.99/month) | $129/year ($10.75/month) |
| 1 person, monthly | Standard $15.98; Unlimited $29.98 | No monthly plan among the plans shown |
| 1 person, 2 years | Not offered on the page | $209 ($8.71/month) |
| 2 people | No 2-person plan; Family covers up to 5 | $229/year or $349 for 2 years |
| Family | Family, up to 5 members: $191.88/year or $31.98/month; Family Unlimited: $275.88/year or $45.98/month | 4 people: $329/year or $499 for 2 years |
| Brokers covered (provider’s figure) | 420+ data broker sites | Not stated; “all major data broker websites” |
| Reports | Monthly progress reports | Quarterly Privacy Reports |
| Custom removal requests | Unlimited plans only | All plans |
| Refund | 30 days from first purchase, once per customer | Full before first Privacy Report, then pro-rated |
| Availability | US, Canada, EU, UK, Switzerland, Norway, Iceland, Liechtenstein | US residents only (US plans page) |
Cost over two years
For one person, DeleteMe’s two-year plan costs $209 upfront. Incogni has no two-year plan; two years of Standard would cost $95.88 × 2 = $191.76 if the price stayed the same, but Incogni does not say renewal uses the same price and reserves the right to change prices with advance notice. So the $191.76 figure is an estimate, not a quote.
Monthly billing changes the picture. Incogni Standard on monthly billing costs $15.98 × 12 = $191.76 a year, double the annual price; the page labels annual billing “Save 50%”. Incogni also warns that monthly billing may lead to incomplete removals because some requests take over 30 days to process.
Cost for couples and families
Incogni’s Family plan covers up to 5 members for $191.88 a year, or about $38.38 per person if all five places are used ($191.88 ÷ 5). DeleteMe’s 4-person plan costs $329 a year, or $82.25 per person ($329 ÷ 4). For two people, DeleteMe charges $229 a year; Incogni has no two-person plan, so a couple would buy either two Standard plans ($95.88 × 2 = $191.76) or the Family plan.
Those per-person numbers ignore what each plan includes. DeleteMe’s family plans carry the same inclusions as its single plan, including the personal Expert and custom requests. Incogni’s basic Family plan lists recurring removals and family account management; custom requests and live phone support sit in Family Unlimited at $275.88 a year.
Coverage and reports
Incogni says it covers 420+ data broker sites on every plan and sends monthly progress reports. The Unlimited tiers add an Exposure Scanner that looks for your data online and unlimited custom removal requests for sites outside its list. Incogni also reports 245+ million removal requests completed to date, a company figure we cannot verify.
DeleteMe does not give a number on its pricing pages. It promises removal from “all major data broker websites”, sends quarterly Privacy Reports, and lists a personal DeleteMe Expert, email and phone masking, and removal of unlimited aliases, previous names and email addresses. It says users see an average of 15 public Google-able listings removed within days, which is its own claim.
Monthly reports give you more frequent feedback; quarterly reports with a named expert suit people who want a person to ask about stubborn listings.
Availability
Availability may decide this for you. Incogni serves residents of the US (including Puerto Rico, Guam, the US Virgin Islands, American Samoa and the Northern Mariana Islands), Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein, aged 18 or over. DeleteMe’s US plan cards say “U.S. residents only.” Its site has a country selector for Canada, Australia and the UK, but we did not collect those offers, so we cannot compare them here.
Neither provider displayed a free trial or a free plan. Incogni’s page mentions student and graduate discounts and labels annual billing “Save 50%”, with no end date shown. DeleteMe’s page headline promotes its “Best Value and Most Popular” plans but shows no promo code or end date. Any discount you see may change, so check the price at checkout.
Refunds and renewals
Incogni’s 30-day money-back guarantee covers all plans, but its terms limit it to the initial purchase, one refund per customer; renewals cannot be refunded under it. DeleteMe shows a “100% Satisfaction Guarantee”; its help centre says you get a full refund before your first Privacy Report and a pro-rated refund for unused time afterwards. That pro-rated option is more forgiving later in the term.
Both renew automatically. Neither displays the renewal price. DeleteMe’s plans say “Automatically renews unless canceled” and its help centre says auto-renewal can be turned off at any time; the renewal basis for its two-year plans was not confirmed. Set a calendar reminder a few weeks before renewal and check the amount in your account.
How to decide
- Lowest annual price for one person: Incogni Standard at $95.88 a year.
- Household of three to five: Incogni Family costs less than DeleteMe’s 4-person plan.
- You want a named expert and custom requests on the base plan, and live in the US: DeleteMe.
- You live in the UK, EU or Canada: Incogni lists these countries; DeleteMe’s non-US offers were not checked.
- You want to test before paying: neither shows a free plan; Optery has one, covered in our data removal services comparison.
Checklist before you subscribe:
- Check your country is eligible.
- Choose annual billing if you commit, since removals can take over a month.
- Note the refund deadline: 30 days for Incogni, first Privacy Report for DeleteMe’s full refund.
- Set a reminder before automatic renewal.
- Reduce what you share going forward: see minimising data collection and sharing and auditing privacy settings.
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